Helping Alba Trees invite green-fingered customers to experience the joy of gardening with lifestyle photography

The Brief:

Alba Trees are the largest producer of cell-grown plants in the UK. They needed help to create a set of images designed to encourage retail customers to buy sapling trees online through their new retail store.

We concentrated on the lifestyle aspect, the appeal of time spent in the garden on a sunny day – and presented an image that seemed more personal than industrial.

Lauren, their e-sales manager was kind enough to ask me to model! An unusual request but one I was happy to help with given the environmental message of the project and my passion for gardening.